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Brand Equity and Advertising: Advertising's Role in Building Strong Brands (Advertising & Consumer Psychology) Brand Equity and Advertising: Advertising's Role in Building Strong Brands (Advertising & Consumer Psychology) by David A. Aaker, Alexander Biel

Brand Equity and Advertising: Advertising's Role in Building Strong Brands (Advertising & Consumer Psychology)

by David A. Aaker, Alexander Biel


ISBN 13: 9780805812848

Format: Paperback (432 pages)
Publisher: Lawrence Erlbaum Associates Inc
Published: 13 May 1993

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New : $112.87  
New : $112.87